objectives of the centre

 •assist european smes towards assessing their readiness towards the chinese market, advising on opportunities and risks and establishing and developing a commercial presence in the chinese market (through exports and/or investments) by providing eu-added value support services.
•improve synergies and best practice sharing at the european, national and regional eu business association levels, with the ultimate goal to benefit the eu smes intending to do business in china.
•strengthen european advocacy of eu business community related to business activities.